ixigo, India’s leading mobile travel search app added yet another feather in its cap by winning the DMAi Content Marketer Of The Year Award at the Direct Marketing Association India (DMAi) Awards Gala night in Mumbai on 10th February 2016. The award was presented to Aashish Chopra, Head of Content Marketing at ixigo.
Known for its marketing innovations, ixigo has been a leader in content marketing with multiple visuals and videos going viral on near zero-budgets on social media. ixigo has been featured in an INSEAD case study on growing a business with word of mouth and its recent content marketing case studies have also been presented at the IAMAI conference in Mumbai, which drew a lot of attention and appreciation.
ixigo CEO & Co-Founder, Aloke Bajpai said, “If we were to aggregate our video views over just the last two years, we have received about a 100 Million. That’s the traction of a large scale marketing campaign delivered at a tiny fraction of the budget. We’ve experimented with many other social genres as well - photo galleries, video listicles, news-jacks and travel memes among many more types of content. On an average we have been reaching 20 million news feeds every week with a fan base of one million - a 20x amplification!”
From ideation to execution, the content marketing team at ixigo has been instrumental in using creative content, visuals and videos to growth hack its user-base. From building brand awareness to driving app installs, ixigo’s strategy has led to phenomenal results. “In today’s fast-evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and shareworthy, period. Every brand today is turning into a media company,” said Aashish Chopra, Head-Content Marketing, ixigo.com.
Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel search marketplace, connecting over 70 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include SAIF Partners, MakeMyTrip & Micromax. Join ixigo on Facebook and Twitter for more updates.